Worth Connects from Worth Higgins & Associates, is an integrated marketing solution that can help you achieve better efficiency, effectiveness, and ROI for your marketing efforts. With help from Dot the Dog, you now have a better way to map, manage, measure and modify – connecting the dots across all of your marketing programs. Improve one to one communication through PURLs and personalized messages. Streamline processes, optimize resources and get closer to your customer through automated marketing, inventory management, CRM, mailing and fulfillment. Things you've had a hard time doing can now be done through a simple connection with us – and a talented dog named Dot.

CASE STUDY  |  TECHNOLOGY TERMS
2009 CHALLENGES  |  PERSONALIZED URLS
DIGITAL ASSET MANAGEMENT

	TOP CHALLENGES FACING MARKETERS Owning the customer experience Growing market share Increasing customer insight Improving analytics to support resource allocation Realigning operational processes to drive demand generation Gaining greater efficiency and effectiveness from tech investments Harvesting greater efficiency from current operations Lowering costs and improving go-to-market efficiencies Developing confidence in the effectiveness of digital marketing Improving alignment and integration with sales and channel groups *Courtesy of CMO Council Survey 2009