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Worth Connects from Worth Higgins & Associates, is an integrated marketing solution that can help you achieve better efficiency, effectiveness, and ROI for your marketing efforts. With help from Dot the Dog, you now have a better way to map, manage, measure and modify – connecting the dots across all of your marketing programs. Improve one to one communication through PURLs and personalized messages. Streamline processes, optimize resources and get closer to your customer through automated marketing, inventory management, CRM, mailing and fulfillment. Things you've had a hard time doing can now be done through a simple connection with us – and a talented dog named Dot.
 
PERSONALIZED URLS

Personalized URLs are a powerful new service that link the impact of personalized direct mail with the interactive capabilities of the internet. Personalized URLs–called PURLs–drive recipients to customized "landing pages" where they can activate a transaction, engage in an online dialogue or learn more about a product or service. Customers can track response rates, segment responders, generate reports and launch follow-up activities. Personalized URLs help convert direct mail recipients into qualified, educated prospects and valued customers.

  
 




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